How Digital Services Empower SMEs and Start-Ups

Small and medium-sized enterprises (SMEs) face persistent challenges—limited capital, talent shortages, and lower productivity compared to larger firms.  Digital services like AI, cloud computing, and e-commerce platforms are reshaping how these businesses reach customers, manage operations, and boost efficiency. Case studies highlight how SMEs that embrace tools such as AI-driven marketing, HR tech, and integrated sales platforms can scale faster and compete globally. Policymakers, the report notes, play a critical role in lowering adoption barriers and expanding access to these digital tools.