Understanding Clayton Christensen’s “Disruptive Innovation” And Its Real-World Applications

Disruptive innovation reshapes industries by introducing simpler, more affordable alternatives that gradually improve and overtake established products. From personal computers replacing mainframes to streaming services dethroning cable TV, history is filled with examples of small, underestimated innovations that revolutionized markets. Unlike incremental improvements, true disruption often starts by serving niche markets before expanding to the mainstream. Recognizing and adapting to these shifts is key for businesses to stay ahead in an ever-evolving landscape.