Basics of Design Thinking

One of the most important digital assets of any firm is its website. Unless it serves as purely ‘informational’, these assets are growing fast and aspire to be a starting point and destination for their audience. For several years, the majority of websites have achieved parity with look, feel, and adoptive designs, making them accessible to all.

Most organizations have developed good approaches by combining technology, user experience design, and publishing to manage their communication needs. However, it is proving to not be enough.