Adobe Solutions for Digital Government: Outreach and Engagement

Offer coordinated and consistent citizen experiences by modernizing outbound and bidirectional communications. Reduce costs and allow business and IT teams to scale efforts for creating, managing, and delivering cross-channel communications.

Managing agency outreach and engagement efforts is a huge challenge. Citizens expect communications across email, SMS, social media, and direct mail. But communications and IT teams approach each channel in a silo. Any step in the process that requires active human editing, scheduling, delivery, or monitoring increases costs and decreases efficiency. It’s also difficult to measure campaign effectiveness across channels. Extra time is needed to collect data piecemeal from each silo in the absence of coordinated efforts.