Social Media for Gov: Harnessing Analytics and Campaigns to Maximise Value Through Social Media

Social media has been an increasingly significant platform with the potential to serve reliable information dissemination especially amidst a chaotic setting with this COVID-19 crisis.

With the growing number of Australians turning into social media, there is now an increased focus for the public sector to become more digitally accessible, and transparent to the community.

In order to engage citizens and inform the public, organisations are now focused on driving consumer engagement and effectively informing decision making across Australia.