MCity Driverless Shuttle: What We Learned About Consumer Acceptance of Automated Vehicles

Self-driving vehicles—also referred to as driverless, fully-automated, or autonomous—are today’s automotive frontier. Not since the birth of the automobile more than a century ago has a vehicle technology offered such promise to improve our quality of life. Fewer traffic deaths and injuries. Decreased fuel use and energy consumption. Increased access to transportation for people without reliable mobility options: the elderly, those with disabilities, the unemployed and underemployed who struggle to find a way to get to work if they can find a job. Driverless vehicles could fundamentally change the way people and goods are transported and benefit society as a whole in tangible, meaningful ways. But only if consumers accept the technology and trust it to keep them and their families safe. So far, consumers are wary.

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