K12 Insight Helps Caddo Parish Public Schools Create Excellent Customer Experiences

In the face of increased competition, and facing a direct challenge from their new leader, administrators at Caddo Parish Public Schools in Louisiana knew they needed a way to better understand and meet their community’s needs. They partnered with K12 Insight to increase community engagement, establish accountability, and create a culture of exceptional customer service.

Located in Shreveport, Louisiana, Caddo Parish Public Schools serves 40,000 students across 62 schools — making it the third largest school district in the state. As Mary Nash-Wood, the district’s director of communications and strategic initiatives, puts it: “We’re a melting pot. We encompass students that are in truly urban settings, truly suburban settings, as well as rural settings. We’re quite diverse in that way.”