Ensuring Culturally and Linguistically Appropriate Crisis Communication

Effective crisis communication requires more than just clear messaging—it must also be culturally and linguistically appropriate. The National CLAS Standards emphasize tailoring information to community needs, from recognizing local languages and values to engaging trusted messengers. By co-creating materials with community members, using plain language, and reinforcing messages through multiple channels, organizations can build trust and ensure vital information reaches everyone. These practices not only improve clarity but also strengthen resilience during public health emergencies.