There has been much said about the Internet of Things (IoT) and what it can bring to business and society – creating a more deeply connected world, informed by data sourced from connected things, made better by smarter, more meaningful actions and interactions. These views often focus on how IoT technical solutions can deliver this new future, emphasizing the technology “DNA” of IoT – devices, networks and applications. We have found, however, both through research and experience, that while technology is, in fact, the core of IoT’s DNA; it is just a piece of the puzzle needed to deliver on IoT’s promise. With 60% of IoT projects still struggling to move out of proof-of-concept and scale successfully, there is more to IoT success than technology alone. What is needed and how can business leaders plan better for IoT success?