The explosion of generative AI tools like ChatGPT, MidJourney, Codex, and Dall-E is proving that AI can be successful in creative endeavors ranging from image creation to product design to document authorship.
But this does not mean that human designers are obsolete. AI offers the potential to exponentially scale the volume and diversity of innovative concepts. However, AI cannot yet understand the needs of users or the context of problems, so it needs humans to set parameters for that search or make decisions on which solutions best navigate an organization’s trade-offs.

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| Publisher: | Deloitte |
| Published: | April 1, 2023 |
| License: | Copyrighted |
| Copyright: | © 2023 Deloitte Development LLC. All rights reserved. |