Creating Value From Data

The pervasive spread of digital technologies in recent decades brought a significant boost in data availability, offering myriad opportunities for data driven innovation in business models. Opportunities that remain largely untapped, however, as many companies lack the knowledge and processes to translate data into attractive propositions and create real added value. While incumbent and newly emerging competitors threaten existing business models, traditional companies struggle to develop new data-driven services and offerings.

The reason? Companies often face a mountain of unstructured data, tangled data streams, and scattered data sources. Moreover, many companies struggle to identify digital service potential and implement new offerings into their traditional service landscape.