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A New Marketing Culture in Higher Education

It’s a gross understatement to say that today’s higher education marketers are facing an entirely different landscape than their predecessors. The near and long-term impacts of a global pandemic on higher education have been well-documented. In the preCOVID-19 higher education environment, achieving enrollment, retention, fundraising and other revenue goals was already a challenge. Unfortunately, today’s marketing leaders are forced to think differently, accelerate decision making, and take immediate action on how to best deliver for their institutions with even fewer resources, staff and budget.

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Publisher:SalesForce
Published:July 1, 2020
License:Copyrighted
Copyright:© 2000-2020, Salesforce.org LLC — A Salesforce Company

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