A New Marketing Culture in Higher Education

It’s a gross understatement to say that today’s higher education marketers are facing an entirely different landscape than their predecessors. The near and long-term impacts of a global pandemic on higher education have been well-documented. In the preCOVID-19 higher education environment, achieving enrollment, retention, fundraising and other revenue goals was already a challenge. Unfortunately, today’s marketing leaders are forced to think differently, accelerate decision making, and take immediate action on how to best deliver for their institutions with even fewer resources, staff and budget.