Elevating Government Services with Cloud

The emphasis on providing a government customer experience (CX) that matches or exceeds that of the private sector is not new. It dates to at least 1993, when President Bill Clinton issued an executive order that set customer service standards and measurements. But new advances in technology developments, particularly cloud, are giving agencies an unprecedented ability to understand and enhance all aspects of customer engagement.

Improving the customer experience is one of 14 cross-agency priority goals in the 2018 President’s Management Agenda. The document notes that individuals and businesses expect government services to be as efficient and intuitive as the services they receive from commercial organizations. And it puts a particular emphasis on providing a better digital experience.