Generative AI has transformed content creation, capable of producing text, images, audio, and video based on user prompts. This technology’s rapid development has seen massive growth, reaching over 200 million weekly active users for a single model. While developers push boundaries with ever-evolving models, concerns around privacy, safety, and ethical use of training data are at the forefront. In this report, we examine how commercial developers approach generative AI’s potential and limitations, detailing their practices, challenges, and future directions for responsible innovation.