Communicative Power in a Globalized “Network Society”

The SMA IIJO effort assesses the ways in which the Air Force (and by extension the Joint Force) can most effectively consider and integrate information into its activities to influence attitudes and behaviors across the competition-conflict continuum. Whether intentional or unintentional, every action or inaction, communicates a message (i.e., we cannot not communicate). Therefore, it is important to include communication as a first-order concern in planning and operations rather than an as afterthought. As the Joint Concept for Operating in the Information Environment (JCOIE) recognizes, “The future Joint Force will need to transition to a model that helps it visualize how audiences interpret information to facilitate effective and meaningful communication” (JCOIE, 2018).

The challenge of effectively using and communicating information is one that faces all individuals, groups and organizations. There is a broad body of research across multiple disciplines that addresses the issues faced by the Air Force and Joint Force. This Quick Look series mines that literature and identifies the theories, findings and applications that can provide a foundation for Joint Force efforts to effectively integrate information and influence into its activities across the competition-conflict continuum.