Esports (or competitive video gaming) is experiencing phenomenal growth, and college-age youth are critical to its popularity. In fact, members of Generation Z are more than twice as likely to be interested in esports as other generations combined, according to Nielsen Sports — and this is the generation that will be attending college through at least 2034.
As esports surges in popularity, it has drawn the attention of campus leaders as a fundamental tool for recruiting and retaining students. Esports is another channel for colleges to attract students, celebrate the diversity of interests on campus and invest money to benefit more of their student body. With 68 percent of Gen Z males agreeing that gaming is an important part of their identity, it’s only natural that high school students would consider whether colleges and universities offer esports as part of their college selection process.